In this article I want to talk about some bad kindle publishing practices. These things won’t necessarily make Amazon close or ban your account but you still want to avoid these practices. None of these practices will help your business long term, and plenty of them are based on outdated information on how Amazon works anyways.
Bad Kindle Publishing Practice #1: Using Amazon Super URLs
When you share your book with someone, you want to make sure you only send the necessary part of your URL. If you search for your own book by keywords and copy the entire URL that comes up, you could end up sharing what is called an Amazon Super URL.
This is a URL with a whole bunch of data inside it. Some of this data can actually manipulate Amazon into thinking someone searched for your book by keyword and bought or reviewed it.
Amazon is very clear that using anything like this Super URL is against their Terms of Service. I knew someone who had tons of completely organic review, but he made a simple mistake, and shared his book via the Super URL to his following. Amazon came and removed every single one of his reviews!
As this story illustrates, you want to be careful with how you share your book. This is a great article on how Amazon Super URLs works and how to keep yourself safe.
Bad Kindle Publishing Practice #2: Mass Free Downloads.
The days of getting ten or twenty thousand free downloads are long gone. Those were the old days of Kindle publishing. Now free downloads are not nearly as important.
If you go to Warrior Forum or Fiverr you’ll see gigs that promise thousands of reviews over five days (they claim it’s by people but it’s really bots). If you use these services, you are just asking for unwanted attention from Amazon, and there is a very good chance that Amazon will remove your book or even close your account.
Bad Kindle Publishing Practice #3: Release Bad Books
The days of 5,000-word crappy books are long, long behind us (and thank God!). You have to remember that Amazon only cares about one thing—the quality of their customer’s buying experience. You have to produce quality books, so that people leave positive, organic reviews.
It also helps if you update your book now and then, which tells Amazon that you are trying to continually improve your customer’s experience.
Bad Kindle Publishing Practice #4: Publish Public Domain Works
I don’t know why people think they can get away with this (perhaps because they are being fed out-of-date information). To be clear: you can’t just copy-and-paste a public domain work (i.e. something you found for free on the internet) and sell it on Amazon. You need to have an original book written and published to have any kind of success at all with KDP.
Bad Kindle Publishing Practice #5: Google Translate
There are a lot of big, non-English speaking markets out there. But you can’t just use Google Translate to translate your entire book and then sell it. Google Translate is anything but accurate.
I actually tried this myself once. I ran one of my books through Google Translate and gave it to me wife to read in Spanish. She just laughed me out of the room.
So those are the Kindle publishing practices you should avoid. Don’t cut corners. Learn how to build your business the right way, so you can enjoy long term sustainable success.