The title of this article is no exaggeration—this one book did over $1,500 sales on its first day. Now I want to be open with you. If you are new to Kindle publishing, this kind of figure might not be possible yet. But no matter how big you currently are, the following will serve as a great case study for how to set yourself up for success.
The book in question is The Front Row Factor: Transform Your Life with the Art of Moment Making by Jon Vroman. Jon and I have known each other a number of years. We used to work for the same company back in the day. He saw the success I was having with Kindle publishing and reached out to say “Hey, I’ve got a new book coming out, but I don’t know how to get it out to the masses. Can you help?”
We talked over Christmas and agreed to go for it. I did a lot research on the top authors in his niche and came up with a ten-day launch plan. It was a ton of hard work, but it all paid off great: not only did the book make more than $1,500 the first day, but it received more than 80 completely organic Amazon reviews.
Watch the video below:
Prepwork: Ensuring a Quality Book
Of course, the most important thing is to have a quality product to sell. To help ensure that the book was the absolute best it could be, we enlisted the help of a small review team. This group was 10-15 people: close friends and family of John’s or people associated with the charity he runs.
We put the book up as a Google doc and had them read and comment on any mistakes, or anything that didn’t make sense to them. We also employed regular editors and proofreaders, so we were really putting effort into making it a quality book.
Days 1-2: Soft Launch
This was the soft launch, where we put the book up for 99 cents. This was purely for the street team or launch team, so they could get the book at the cheapest price and leave a review. The street team was important enough for the book’s success that I’ve made a separate article about it here.
Day 3: Official Launch Day
The book officially launched on the third day and we bumped the price to $2.99. At the same time, we also started putting out Amazon paper click ads.
Days 4-5: Cross-Promote with Influencers
On days four and five we reached out to influencers within the niche John was publishing to and asked them to cross-promote the book to emails lists or to their followers on social media. We also provided them with a list of canned phrases they could tweak, if they wanted to, and use in their emails, posts or tweets. By making the cross-promotion as easy as possible for them, we had a lot more success.
Why did we wait until day four to do this? Well, anyone can cause sales to spike for one day. By delaying the cross-promotion, we were able to show Amazon constant sales spikes, which is a huge help to your Amazon rankings.
Days 6-9: Follow-up with Launch Team Members
On the last few days of our ten-day plan, we reached out to the launch team one-by-one. We also followed up with anyone who hadn’t yet left an amazon review, checking in with them and seeing how they were enjoying the book so far.
Day 10: Last Day
This was the final day of our launch plan, and we bumped the price one last time, to $3.99. (Personally, I do not recommend ebooks to EVER be priced more than $2.99)
So that was our ten-day plan. As I mentioned earlier, it ended up being a huge success. In the video above I actually take a look at John’s Dashboard, so you can see those numbers for yourself. Even if your next launch isn’t going to be this big, you can still apply these concepts to set yourself up for success.
Let me know what you think in the comments. You might also be interested in the next article, in which I go into more detail about how we built a street team, and the importance of that team to Amazon reviews and sales.