This article is part two of my series on the launch of The Front Row Factor. The launch team was an important part of the success of The Front Row Factor. As I mentioned in the previous article, we had more than 200 people in the launch team, and we received more than 80 completely organic Amazon reviews on day one.


In this article, I am going to break down exactly what we did to achieve these kinds of numbers. You can use these ideas to build your own launch team, which will enable you to go bigger and bigger with your launches throughout your publishing career.


Watch the video below:


The first thing you have to have is some raving fans—people who are excited by the message you’re conveying and whom you have some sort of established relationship with, whether through email, social media or other platforms. Your fans will form the core of your launch team.


Besides those original fans, every time we emailed people we also asked them if they wanted to be part of the launch team. They were sent to a squeeze page if they did, where they entered their email address and phone number (we sent out mass texts later in the campaign).


Besides being part of the process and getting the book at the cheapest price, the launch team also received three small, fun bonuses from Jon Vroman, the author.


Importantly, the squeeze page also outlined the responsibilities of being on the launch team. Primary among these responsibilities, of course, was that they buy the book for 99 cents on day one and leave a review on Amazon.


Another important thing we did was create a Facebook group just for the launch team members. It was important to us to create a really close-knit community out of the team.


To help create this community feel, we did several things. We hosted several Facebook live feeds. Once the book came out we hosted another feed, and also put up a thermometer graphic that tracked how close we were to our goal of a hundred reviews. We even held live calls with launch team once a week.


Essentially, what a launch team boils down to is this: you want to create a relationship with your customers. When your customers feel tied into you and the message you’re spreading, they are willing to go the extra mile for you. They’ll leave a review for your book. They’ll tell their friends about it or post to their social media.


Building a launch team of this size is an advanced strategy. I’ll be honest with you: you probably don’t need it to make your first $1,000 in Kindle publishing. But it can be incredibly effective for building relationships with your customers, getting organic Amazon reviews and generating sales.


What I firmly believe and what I teach in my course, My Self Publishing Blueprint, is that you should set yourself up for success from the beginning. You may think your publishing niche is small, but the way society is now, very small and select niches can become mainstream and popular practically overnight. You want to be ready if that happens to you!



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