Selling ebooks on Kindle is a fantastic way to make extra income, or even replace your current job with a passive income which allows you to build the life that you really want to. The great thing about selling through Kindle is it has a relatively low barrier of entry which means you can turn a profit fairly quickly. As with anything, there are certain steps you need to do to help increase your chance of success. Below I am going to give you a basic guide on what it takes to find a profitable niche for selling on Kindle.
Step 1. Think of your passions and interest
This is important for a few reasons. There are 2 ways to make money through Kindle ebooks; a shot-gun approach and the second is more of the long-term sustainable approach. With the first one, you find a whole bunch of niches and put out books in those and keep doing that over and over again. Will you make money? Yes, of course, but you are not building any long term relationships with you clients and we all know the saying that it’s more expensive to get a new client than to sell to an existing one.
The second way is to pick a niche and dive down deep in it. By that I mean building relationships with your readers, bringing them value and producing high-quality books. By doing these things your readers will trust you and when you have their trust they will also buy more books and products from you down the road, this is the route that I have chosen to go with. I picked one niche that I really enjoyed and starting building books around that niche. My readers connect with me on social media, as well as through emails and look forward to my future books.
Here is what I would do if I was starting all over again.
- Write down all your passions and interests. No matter what your passions and interests are, write them down. Having some interest, knowledge and passion behind your books is what helps you stay motivated longer and will be more fulfilling to you as you connect and engage with your readers.
- Be as specific as possible. I love driving for example, pretty much anything with cars. I would try and think about all the areas that surround driving and cars and find keywords related to those things.
If you need ideas check out Amazon’s Best Seller List (provide pic). You can get ideas for categories that your passions and interests fall in.
Step 2. Come up with Keywords.
Keywords are main words that people are going to be searching for when looking for your book. Amazon, like Google, is a search engine. So you need to make sure that you have optimized your book the best way possible to be found when people are searching for it.
For example, if your book is going to be on Weight Loss, your keyword might be Weight Loss, that is what people are going to search for. Now Weight Loss is a very broad topic, so it would help to go deeper and more specific into what about Weight Loss do you want to focus on? Such as dieting, walking to lose weight ect. There are many things that you could do here, the key is to get as specific as possible, but there still needs to be a large enough demand for your book.
Step 3. Validate your ideas
Now that you have a few niches and keywords selected its time to see if those are already selling on Kindle. This is important because you don’t want to come up with a book that’s not already selling on Kindle. If the books not selling that means there’s no market for it, so you need to make sure that you can find other books that are already selling on Kindle to help validate your idea. We’re going to do this by taking look at two different things. The first thing we’re going to look at is what’s called the Amazon Best sellers Rank. The Amazon Best seller Rank (BSR) is located in the product details section of the book. What you’re looking for is a BSR of under 100K. A book with the BSR of under 100K is the book that will earn anywhere between $30-$50 per month. Personally, I look for a BSR of under 30K. For me when my books are under 30K BSR I’m selling anywhere from 4 to 7 copies or more each day.
The second thing we’re going to check on is the competition. What’s the competition like? Competition is a good thing if there’s no competition it means that there’s a very high chance that there’s no real market for your particular niche. The best way to view competition is to look at the reviews. Out of the top 10 for your keyword on the first page how many reviews do they have? If the top five all have like 100, 200, 300 or more reviews chances are the competition is just going to be too heavy for this particular keyword. Whereas if there are only 20 or 30 reviews per book, then I know I can easily put out a book and gather 10 to 20 reviews or more in order to help stand out in this particular niche.
The more time you spend validating and researching your ideas the higher chance you have to have a successful book. Don’t however, get so caught up with this that you put off putting a book out for a month cause you want to find the perfect niche. There is no perfect niche, the practice that you get from publishing books and going through the whole process is what is going to make you successful in the end.
Step 4. Always start with two
When you are brand-new and just getting started with Kindle the best advice I can give you is to launch two books simultaneously. The reason we want to do this simple, your first book might be a dud (like mine was) but if you have a second book going out at the same time that book might do really well. This way you are increasing your chances of success. If you only started with one book and that book didn’t do very well, finding the motivation to do your second book is a lot harder. This is the tip that I used myself personally when I started. My first book did not have the success that I thought it was good to half I was definitely disappointed with it. I launched my second book shortly after and that book started generating some sales right away. It was a great reminder to me not to put all of my eggs in one basket so to speak.
Remember all success starts with just getting started. So many people just put off getting started at something for one reason or another. Don’t be like them, follow these steps, publish your book and go after what you really want from life.