The money is in the list! Have you heard that before? Well, it’s true. Building an email list is probably the single most important thing you can do for your long-term success with Kindle publishing or internet marketing.
This will be the first of three articles about building an email list. In this first part, I want to talk about the importance of an email list and how to use a lead magnet to start building one.
So why do you need an email list? The answer is simple: to take the customers who buy your book from Amazon and make them your customers. If someone buys your book on Amazon, you don’t get any information about them. You don’t get their phone number, you don’t get their shipping information—you don’t even get their name.
If you don’t know anything about them, they’re not really your customers yet. You can’t market to them, sell your products to them, or even communicate with them without going through Amazon. In order to make them your customers you need their contact info—their email addresses in particular.
Watch the video below:
So how do you get their email addresses? In Kindle publishing, we use something called a lead magnet. A lead magnet is essentially a prompt included in the books that you sell on Amazon. The prompt provides a free offer—but before the customer can redeem the offer, they will need to provide you with their email address.
What should you use as a free offer? To tell the truth, it really doesn’t matter. It just needs to have enough perceived value that your customer is willing to give up their email address.
In the past, I’ve used several things: other books that are selling on Amazon, free PDF guides I’ve created myself, or even products I’ve purchased specifically to give away free with my books. At the end of the day, you have to use your imagination and make an offer based on what you think will be most appealing to your customer base.
After you figure out what you will be offering your customers, you need to create a squeeze page (also called a landing page). This is the page the customers will be sent to when they click the link in your book. The landing page only features two options: enter your email address to collect the free offer, or leave empty handed.
I’d recommend investigating use AWebber, which is a service to help you manage your email addresses. They also provide really great looking squeeze pages, and I’ve had a phenomenal conversion rate while using them. You can get a free trial of that service here.
Now that you have a squeeze page and a product offer, you just have to put the offer in your book. This will be a full page in you book detailing the offer, along with a clickable link. Once your customer clicks the link they get sent to the squeeze page, enter their email, and get the free product downloaded directly to their computer – and you get that precious email address.
So now that you have these emails, what do you do with them? That’s really up to you. I use them for a number of things, from gaining organic reviews right off the bat, to increasing sales. Check out parts two and three of the article series, in which I go into more detail. Let me know what you think in the comments, and check out the rest of the articles in the series.