Kindle Publishing Success Story – Interview With Karla Marie

I had the chance to sit down with Karla Marie from Karla Marie Publishing and talk with her all about her experience with Kindle publishing over the last few years. Karla has built a six-figure business from Kindle publishing and talks about some of her strategies and techniques that she uses.

Not only is she an experienced publisher but is also a proud mom and coach who is dedicated to helping others navigate their own path to success. She’s worked with hundreds of clients from across six continents over the past 2 years.

To connect with Karla here are 2 recourse that she is sharing with you:
Romance Niche Cheat Sheet: http://bit.ly/2jOyyYt

Karla Marie Self-Publishing Community Facebook Group: https://www.facebook.com/groups/karlamariepublishing/

 

Kindle Publishing Practices to Avoid

In this article I want to talk about some bad kindle publishing practices. These things won’t necessarily make Amazon close or ban your account but you still want to avoid these practices. None of these practices will help your business long term, and plenty of them are based on outdated information on how Amazon works anyways.

Bad Kindle Publishing Practice #1: Using Amazon Super URLs

When you share your book with someone, you want to make sure you only send the necessary part of your URL. If you search for your own book by keywords and copy the entire URL that comes up, you could end up sharing what is called an Amazon Super URL.  

This is a URL with a whole bunch of data inside it. Some of this data can actually manipulate Amazon into thinking someone searched for your book by keyword and bought or reviewed it.  

Amazon is very clear that using anything like this Super URL is against their Terms of Service. I knew someone who had tons of completely organic review, but he made a simple mistake, and shared his book via the Super URL to his following. Amazon came and removed every single one of his reviews!  

As this story illustrates, you want to be careful with how you share your book. This is a great article on how Amazon Super URLs works and how to keep yourself safe.

Bad Kindle Publishing Practice #2: Mass Free Downloads.

The days of getting ten or twenty thousand free downloads are long gone. Those were the old days of Kindle publishing. Now free downloads are not nearly as important.  

If you go to Warrior Forum or Fiverr you’ll see gigs that promise thousands of reviews over five days (they claim it’s by people but it’s really bots). If you use these services, you are just asking for unwanted attention from Amazon, and there is a very good chance that Amazon will remove your book or even close your account.

Bad Kindle Publishing Practice #3: Release Bad Books

The days of 5,000-word crappy books are long, long behind us (and thank God!). You have to remember that Amazon only cares about one thing—the quality of their customer’s buying experience. You have to produce quality books, so that people leave positive, organic reviews.

It also helps if you update your book now and then, which tells Amazon that you are trying to continually improve your customer’s experience.

Bad Kindle Publishing Practice #4: Publish Public Domain Works

I don’t know why people think they can get away with this (perhaps because they are being fed out-of-date information). To be clear: you can’t just copy-and-paste a public domain work (i.e. something you found for free on the internet) and sell it on Amazon. You need to have an original book written and published to have any kind of success at all with KDP.

Bad Kindle Publishing Practice #5: Google Translate

There are a lot of big, non-English speaking markets out there. But you can’t just use Google Translate to translate your entire book and then sell it. Google Translate is anything but accurate.  

I actually tried this myself once. I ran one of my books through Google Translate and gave it to me wife to read in Spanish. She just laughed me out of the room.    

So those are the Kindle publishing practices you should avoid. Don’t cut corners. Learn how to build your business the right way, so you can enjoy long term sustainable success.  

How to Earn 3 Streams of Income from Kindle Book Publishing

In 2017, passive income is all the rage. I’ll be the first to admit, a year ago I had zero passive income. But now, less than 12 months later, I have a couple of thousand dollars coming in each month which I have to do very little extra work to earn.

 

My main source of income is Kindle book publishing. In this article, I want to tell you how I make three streams of passive income from one book alone.

 

Stream #1: Kindle Book Publishing

 

If you’ve been living under a rock for the past few years and don’t know what Kindle publishing is, it’s pretty simple: you put an e-book up on Amazon which people can buy and download to their e-readers. My first stream of income from Kindle book publishing is exactly that—the royalties I earn from the sale of my e-books on Amazon.

 

Watch the video below:

Stream #2: CreateSpace

 

CreateSpace is another Amazon company. Every time I publish a book on Amazon, I also put the same book up on CreateSpace. Amazon then links your books, and your customers now have the option to purchase a paperback copy.

 

Some books sell significantly better as paperbacks. In fact, about 80 percent of my royalties from Kindle book publishing come from CreateSpace. For you (especially if you are interested in publishing fiction) it might be the opposite—most of your income might come from e-books. But you still want your book up on both platforms, so that you earn income from both streams.

 

Stream #3: Audible

 

The final stream of income is from an audiobook on Audible or ACX. Once again, it’s the same book. You can pay a narrator or you can get it narrated for free. Now you’re getting paid every time somebody 1) buys your e-book, 2) buys a paperback copy, or 3) or listens to the audiobook version.

 

 

Those are the three forms of passive income I earn from one book. Once you have all three, they start adding up fairly quickly.

 

When I first started in Kindle publishing, it took me several months before I started using CreateSpace or ACX. Don’t make my mistake: get your books formatted for those platforms right away and start earning that extra income as soon as possible!

 

If you want to learn more about how to create a passive income online with Kindle publishing check out my course My Self Publishing Blueprint for more information.

The Core Principles Behind My Kindle Publishing Course

Kindle publishing as been a form of passive income that has completely changed my life. To help others benifet from it I have come up with what is quickly become one of the most popluar choices for Kindle publishing courses on the market, My Self-Publishing Blueprint. Recently, I got an email from one of my current students. He’s only been in the course a month, and he just made his first $1,000 in Kindle publishing—a huge milestone.

 

My course is like none other on the market. What makes it different? Well, below I’d like to take you through the ideas behind the course, tell you why I made this course, and let you in on what makes it special.

 

Essentially, this is the course I wish was available when I started. To that end, the course is based on these core principles:

 

Watch the video below:

Focused

The course is focused on one thing and one thing only—making your first $1000 in Kindle publishing. See, once you’ve made that first $1,000, you just have to scale up what you’ve been doing to eventually start making $10,000 or $20,000 a month.

But first, you have to make that initial $1,000. It’s tough, and a lot of people quit before they get there, which is why my course is laser-focused on clearing that initial hurdle.

 

Easy to Use

There’s not a lot of fluff in my Kindle publishing course. I keep it as focused and as simple as possible because that is what I would have preferred when I started my own journey. Where other courses lead you to do website submissions or making up PR articles, My Self Publishing Blueprint keeps you on the most important tasks at hand, making sure your book sells. 

 

Support and Community

I love when my students reach out to me ask me questions. I’m very active in the course Facebook group. I do live Q&A’s with my students at least once or twice a month, and there are one or two new things I’m going to start doing soon to be even more accessible.

When I was new, being a part of Facebook groups was one of the top things that helped my success really explode. Because I know how important these groups were to me, my students don’t pay monthly for the group. I think it’s ridiculous to do that. You only pay for it once, with the course, so the community can begin to help you with your success as soon as possible.

 

Profitability

Another key concept for my Kindle publishing course is profitability. I want to teach my students how to keep their costs as low as possible. To that end, I teach them how to bundle books as soon as possible, as well as how to get top quality books for the best possible price (I even have a special discount that’s exclusive to members of The Blueprint).

I also teach my students how to do a lot of things for free, especially e-mail marketing. Yes, I could earn affiliate dollars by promoting something like Aweber (like lots of other courses will do), but I’d rather show you how to do what you need for free. After you’ve started making some money, you can switch to those paid tools and reap the benefits they provide.

 

Learn Basic Skills You Can Apply Anywhere

The final core principle is this: I want to teach you skills that can be applied beyond Kindle publishing. In the course, you will learn basic sales skills that can be applied to any kind of internet marketing.

 

So there you have it—those are the core principles. Is mine the cheapest Kindle publishing course on the market? No. It’s also not the most expensive. But it is the only one focused on the hardest and most important part—making your first $1,000. Check out my course here. I guarantee you won’t regret it!

How to Launch a Book with 80 Amazon Reviews On Day One!

 

This article is part two of my series on the launch of The Front Row Factor. The launch team was an important part of the success of The Front Row Factor. As I mentioned in the previous article, we had more than 200 people in the launch team, and we received more than 80 completely organic Amazon reviews on day one.

 

In this article, I am going to break down exactly what we did to achieve these kinds of numbers. You can use these ideas to build your own launch team, which will enable you to go bigger and bigger with your launches throughout your publishing career.

 

Watch the video below:

 

The first thing you have to have is some raving fans—people who are excited by the message you’re conveying and whom you have some sort of established relationship with, whether through email, social media or other platforms. Your fans will form the core of your launch team.

 

Besides those original fans, every time we emailed people we also asked them if they wanted to be part of the launch team. They were sent to a squeeze page if they did, where they entered their email address and phone number (we sent out mass texts later in the campaign).

 

Besides being part of the process and getting the book at the cheapest price, the launch team also received three small, fun bonuses from Jon Vroman, the author.

 

Importantly, the squeeze page also outlined the responsibilities of being on the launch team. Primary among these responsibilities, of course, was that they buy the book for 99 cents on day one and leave a review on Amazon.

 

Another important thing we did was create a Facebook group just for the launch team members. It was important to us to create a really close-knit community out of the team.

 

To help create this community feel, we did several things. We hosted several Facebook live feeds. Once the book came out we hosted another feed, and also put up a thermometer graphic that tracked how close we were to our goal of a hundred reviews. We even held live calls with launch team once a week.

 

Essentially, what a launch team boils down to is this: you want to create a relationship with your customers. When your customers feel tied into you and the message you’re spreading, they are willing to go the extra mile for you. They’ll leave a review for your book. They’ll tell their friends about it or post to their social media.

 

Building a launch team of this size is an advanced strategy. I’ll be honest with you: you probably don’t need it to make your first $1,000 in Kindle publishing. But it can be incredibly effective for building relationships with your customers, getting organic Amazon reviews and generating sales.

 

What I firmly believe and what I teach in my course, My Self Publishing Blueprint, is that you should set yourself up for success from the beginning. You may think your publishing niche is small, but the way society is now, very small and select niches can become mainstream and popular practically overnight. You want to be ready if that happens to you!

How to Launch a Kindle Book That Does $1,500 The First Day

The title of this article is no exaggeration—this one book did over $1,500 sales on its first day. Now I want to be open with you. If you are new to Kindle publishing, this kind of figure might not be possible yet. But no matter how big you currently are, the following will serve as a great case study for how to set yourself up for success.

 

The book in question is The Front Row Factor: Transform Your Life with the Art of Moment Making by Jon Vroman. Jon and I have known each other a number of years. We used to work for the same company back in the day. He saw the success I was having with Kindle publishing and reached out to say “Hey, I’ve got a new book coming out, but I don’t know how to get it out to the masses. Can you help?”

 

We talked over Christmas and agreed to go for it. I did a lot research on the top authors in his niche and came up with a ten-day launch plan. It was a ton of hard work, but it all paid off great: not only did the book make more than $1,500 the first day, but it received more than 80 completely organic Amazon reviews.

Watch the video below:

Prepwork: Ensuring a Quality Book

Of course, the most important thing is to have a quality product to sell. To help ensure that the book was the absolute best it could be, we enlisted the help of a small review team. This group was 10-15 people: close friends and family of John’s or people associated with the charity he runs.

We put the book up as a Google doc and had them read and comment on any mistakes, or anything that didn’t make sense to them. We also employed regular editors and proofreaders, so we were really putting effort into making it a quality book.

Days 1-2: Soft Launch

This was the soft launch, where we put the book up for 99 cents. This was purely for the street team or launch team, so they could get the book at the cheapest price and leave a review. The street team was important enough for the book’s success that I’ve made a separate article about it here.

 

 

Day 3: Official Launch Day

The book officially launched on the third day and we bumped the price to $2.99.  At the same time, we also started putting out Amazon paper click ads.

 

 

Days 4-5: Cross-Promote with Influencers

On days four and five we reached out to influencers within the niche John was publishing to and asked them to cross-promote the book to emails lists or to their followers on social media. We also provided them with a list of canned phrases they could tweak, if they wanted to, and use in their emails, posts or tweets. By making the cross-promotion as easy as possible for them, we had a lot more success.

Why did we wait until day four to do this? Well, anyone can cause sales to spike for one day. By delaying the cross-promotion, we were able to show Amazon constant sales spikes, which is a huge help to your Amazon rankings.

Days 6-9: Follow-up with Launch Team Members

On the last few days of our ten-day plan, we reached out to the launch team one-by-one. We also followed up with anyone who hadn’t yet left an amazon review, checking in with them and seeing how they were enjoying the book so far.

 

Day 10: Last Day

This was the final day of our launch plan, and we bumped the price one last time, to $3.99. (Personally, I do not recommend ebooks to EVER be priced more than $2.99)

So that was our ten-day plan. As I mentioned earlier, it ended up being a huge success. In the video above I actually take a look at John’s Dashboard, so you can see those numbers for yourself. Even if your next launch isn’t going to be this big, you can still apply these concepts to set yourself up for success.

Let me know what you think in the comments. You might also be interested in the next article, in which I go into more detail about how we built a street team, and the importance of that team to Amazon reviews and sales.

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